Your books deserve ads that actually sell them.
Strategic Meta advertising, scroll-stopping creative, and book optimization for indie romance authors.
POSITIONING
Tropes, hooks, audience and competitive positioning.
Running ads is only part of the equation.
You can have a perfectly optimized Meta campaign and still struggle to sell books if the cover doesn't attract the right reader, the blurb doesn't convert, or the creative doesn't communicate what makes your book irresistible.
That's why Ravishing looks beyond Ads Manager.
PACKAGING
Covers, blurbs and product-page conversion.
CREATIVE
Ad concepts designed around what romance readers respond to.
ADS
Testing, optimization and scaling through Meta.
READERS
Better conversion for more readers.
What I Do
Meta Ads Management
Campaign strategy, setup, testing, ongoing optimization and scaling—built specifically around the economics of indie publishing.
Creative & Conversion
Ad graphics, hooks, copy, cover evaluation, and blurb optimization designed to turn scrolling romance readers into buyers.
Series Strategy
We look beyond Book 1 to understand read-through, backlist value, and how advertising fits into your larger publishing business.
I don’t just manage your ads.
If your ads are getting clicks but your book isn't converting, endlessly tweaking audiences isn't going to solve the problem.
Ravishing takes a whole-funnel approach to romance advertising. We'll look at your covers, blurbs, positioning, creative, campaign performance and series economics to identify what's working—and what isn't.
Because a Facebook ad can’t fix a book that’s being marketed to the wrong reader.
The Process
We start with your books—not your Facebook account.
I’ll review the series we’re advertising, including positioning, covers, blurbs, tropes, existing sales performance and read-through.
Assess
1
If something is likely to hurt conversion, we address it before throwing more money at advertising.
Refine
2
We develop multiple advertising concepts around your strongest hooks, tropes and reader appeals.
Create
3
Test
4
Campaigns launch and we let actual reader behavior tell us what resonates.
Optimize
5
Winning creative gets room to run. Underperformers get replaced. Budgets and campaigns are continually adjusted based on performance.
Scale
6
Once we've identified a profitable—or strategically valuable—reader-acquisition system, we work on scaling it and potentially expanding into additional series.