Curated Processes for Romance Authors

Facebook Advertising

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Creative Strategy

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Book Optimization

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Series Strategy

Facebook Advertising ✳︎ Creative Strategy ✳︎ Book Optimization ✳︎ Series Strategy

Meta Advertising


Campaign setup
Campaign management
Budget optimization
Audience testing
Creative testing
Scaling
Performance reporting

Creative Strategy


Ad concepts
Static graphics
Ad copy
Hooks
Trope-based creative
Creative iteration

Book Optimization


Cover evaluation
Blurb optimization
Series branding/positioning
Product-page conversion review

Series Strategy


Read-through analysis
Reader acquisition cost
Backlist economics
Series selection
Scaling strategy